larkandkatydid:

There is a pernicious belief, that manifests itself in
dozens of different ways and adapts itself to whatever the environment
requires, that women who go against gendered expectations are snobs who think
of themselves as better than other women. It can go so far as to insist that a
woman who doesn’t meet a particular gendered expectation must be privileged
over other women who do and/or that this woman is actively attacking other
women.  The specter of Miss Trunchbull slicing
off an innocent child’s pigtails looms large in our culture.

It’s important look out for it because it’s insidious and
you will be blindsided when it comes for you.
You might find yourself emotionally prepared for the snide looks from
frat dudes when you don’t shave your legs, or able to brace yourself for
everyday fatphobia,  laugh at the caveman
who thinks women’s natural faces are ugly.
But you might get poorly prepared for, for example, the kind of backlash
that Alicia Keys got for going bare-faced: accusing her of flaunting her wealth
and natural beauty (only rich women can afford to go without make-up) or of “making
a statement” that shames women who do wear make-up.  You may have to deal with the idea that, in
fact, you, by violating a gendered norm, are the bad feminist who hates women.